“Crank calls and robocalls were spam of the phone era. The[n] email had its spam. Text messages also became spam. Why are we surprised that social media posts became spam — in most cases as fake news. Tomorrow it will be video and virtual reality spam.

At the end of the day, we have to remember: spam is an unsolicited or undesired electronic message. The network and the tools of delivery don’t matter” (Om Malik).